Project Overview
Retail kiosk lighting defined the brand identity of a 12-kiosk themed pop-up program rolling out across two upper floors of Bangkok’s CentralWorld Mall. Senfey supplied the full retail kiosk lighting package — built on our silicone neon flex and COB LED strip platforms — with geometric outline trim across kiosk walls and counter facades, blue accent under-rim wash on display podiums, and concealed warm-white COB cove for a separate hospitality-branded kiosk. Every kiosk reads as a coherent sci-fi-themed retail unit while sharing identical light quality, intensity, and CCT — the operator’s brand benchmark across all 12 sites.
Project at a glance
- Venue type: 12 themed retail kiosks across 2 mall floors
- Lighting scope: Outline trim + accent under-rim + concealed cove
- Total run: 950 metres across 3 strip types
- Color: Cool white 6500K outline + blue accent + warm white 3000K cove
- Consistency target: CCT held inside ±100K across all 12 kiosks
- Install window: 9 working days for all 12 kiosks
Products Supplied
| Model | Type | Specification | Quantity |
|---|---|---|---|
| SF-NEON-SF1612-24V-IP20 | Top-Bend Silicone Neon Flex | Cool white 6500K, 8 W/m, 16 mm bend radius — kiosk wall and counter outline | 620 m |
| SF-NEON-SF0820-24V-IP20 | Slim Top-Bend Silicone Neon Flex | Single-color Blue, 6 W/m, 8 mm bend radius — display podium under-rim accent | 180 m |
| SF-COB320-24V-CRI90-IP20 | Indoor COB LED Strip | 3000K, 8 W/m, CRI ≥ 90 — concealed cove on hospitality-branded kiosk | 150 m |
| SF-CTRL-DMX512-2CH | DMX Decoder | 2 channels, 16-bit PWM, per-kiosk dimming control | 12 pcs |
| SF-PSU-100W-24V-IP20 | LED Power Adapter | 100 W, 24 V DC, indoor Class-2, fan-less — concealed in kiosk service cavity | 24 pcs |
| SF-CLIP-SF1612 | Snap-In Mounting Clip | Polycarbonate, screw-fix to MDF joinery, hidden behind diffuser face | 1,800 pcs |
Project Challenges
1. Cross-kiosk consistency across 12 separate units
The 12 kiosks are visited in sequence by the same mall traffic, often within the same shopping trip. Any visible difference in white tone, intensity, or curve cleanliness between kiosks would break the brand’s “consistent program” promise. The retail kiosk lighting for all 12 units had to come from a single coordinated batch — holding dominant wavelength tight on the blue accent as well as CCT on the whites.
2. Pre-cut delivery by kiosk number
The contractor’s install crew was scheduled for a 9-day continuous rotation across both floors, with one kiosk handed over per day at peak. There was no time for on-site cutting, soldering, or re-measuring. Every metre had to arrive pre-cut to the joinery drawing, coiled, and labelled by kiosk number.
3. Sci-fi geometric outline curves on tight joinery
The outline geometry on each kiosk follows the joinery’s rounded-rectangle and softened-corner profile, with corner radii as tight as 30 mm. A standard 24V LED strip would have produced visible LED pitch lines on the curve — only a true neon-flex profile with a 16 mm bend radius could trace the design cleanly, the same approach proven on our Ploom Tokyo pop-up neon arch.
4. Hidden drivers in a 38-mm-deep kiosk service cavity
The kiosk joinery left only a 38 mm service cavity for drivers and DMX decoders. Standard 24V drivers with mounting feet would not fit. The power adapter footprint had to slot into that cavity with cable strain relief and adequate ventilation.
5. Mall opening date pressure
The 12-kiosk rollout had to align with the mall operator’s program launch date. Production, shipping, install, and tenant fit-out all had to compress into the same 8-week window — with a single supply-side delay risking the entire program launch.
Product Highlights
1. Single-batch sourcing across all 12 kiosks
All 620 metres of cool-white outline neon and all 180 metres of blue accent neon were committed from one LED bin each in one production run, holding CCT inside ±100K (cool white) and dominant wavelength inside ±2 nm (blue). All 12 kiosks read as identical brand-light units.
2. Pre-cut, pre-labelled, by kiosk number
The full retail kiosk lighting order was pre-cut to the joinery drawings, end-capped, soldered to lead wires, and shipped coiled with kiosk-number labels. The install crew clipped each labelled coil straight into its assigned joinery — no cutting tools used on site. The same pre-cut-by-unit logistic was applied on our Łódź restaurant signage rollout.
3. True 16 mm and 8 mm bend radius profiles
SF-NEON-SF1612 (16 mm bend) handles the kiosk wall outlines; SF-NEON-SF0820 (8 mm slim bend) handles the tighter podium under-rim curves. Both profiles trace their respective design geometries cleanly with no visible LED pitch or kink points.
4. Slim 100 W driver fits 38 mm service cavity
SF-PSU-100W-24V-IP20 measures 30 mm in profile depth, slotting cleanly into the kiosk service cavity with side ventilation gaps and tool-free terminal entry. Two drivers per kiosk handle the full lighting load with thermal headroom.
5. Per-kiosk DMX dimming with shared backbone
SF-CTRL-DMX512-2CH per kiosk lets the mall operator dim outline and accent zones independently — daytime trading scene, evening trading scene, after-hours security scene — all driven from a shared DMX backbone tied into the mall’s central management.
Result
Fabrication and pre-cut closed in five weeks. On-site install was completed across nine working days:
- Days 1–4: Floor 5 — six kiosks installed and tested, one per day plus a parallel kiosk
- Days 5–8: Floor 6 — remaining six kiosks installed
- Day 9: DMX scene programming, central management integration, mall hand-off
The 12-kiosk program opened with the mall’s spring trading window and has been running on a 12-hour daily schedule since. Three months of trading later, the retail kiosk lighting across all 12 units holds the same white CCT under operator inspection — zero failed segments, zero driver swap-outs, zero brand-light complaints from the mall operator. The contractor has briefed Senfey on a second 8-kiosk rollout scheduled for IconSiam later this quarter, extending our broader commercial retail case portfolio.
